track sponsored by
Managing & Growing Your Campus Culture of Philanthropy
Thursday, Feb 14 • session 1, 9:00 am • council / third floor
Dr. Peter Smits, VP, Fresno State University; Member, CASE Commission on Philanthropy
In these difficult economic times, there is more and more talk about creating and sustaining a culture of philanthropy on our campuses. But just what is a culture of philanthropy? How do you know you have one? How do you build one? What key concepts or tools can you use to assess the health of your culture of philanthropy? What is the role of senior management in growing your campus culture? Explore the results of a national survey of campus leaders, and how the CASE Commission on Philanthropy is driving the discussion.
What Senior Managers Need to Know about Your Advancement Information System
Thursday, Feb 14 • session 2, 10:30 am • council / third floor
Jerome Posatko, Dir. of Operations and Systems, Smithsonian Institution
So, you think you need or may need a new advancement information system. This session highlights, in non-technical terms, key issues senior managers need to consider in taking on the implementation of a new system – resourcing the project, assessing vendors, management tools, and long-term planning. Even if you are not in need of a new system, you will gain insight into getting better value out of your existing system. It is based on personal experiences gained over 30 years in advancement and four system implementations at medium and large public and private institutions.
Presidential Transitions & Advancement
Thursday, Feb 14 • session 3, 1:15 PM • council / third floor
Sylvia Kelley, VP of development, southern oregon university
Hugh Porter, VP of College Relations, Reed College
As Advancement Vice Presidents who have experienced presidential transitions during their tenures, Sylvia Kelley and Hugh Porter will present a session that discusses the opportunities and challenges of such critical moments. Presidential transitions are exciting times in the life of institutions and are frequently viewed as frightening moments for the advancement vice president. What role can advancement VPs play that best positions the institution for a successful transition? What preparation can you make in advancement that will best position you with the new president? How might you anticipate your role will change in a new administration? Sylvia and Hugh hope to share some perspective and look forward to a lively discussion.
Big Science and the Role of Philanthropy
Thursday, Feb 14 • session 4, 2:45 pm • council / third floor
O’Neil A.S. Outar, VP of Advancement, University of Alberta
Big Science often refers to multi-disciplinary, multi-school/faculty, and, increasingly multi-institutional problem solving focused on complex global problems. With the rise in wealth there has been an increase in philanthropic support in signature programs focused on the environment, cancer research, virology, and poverty alleviation. These initiatives have the potential to differentiate an institution and to attract additional funding from donors at all levels. They also have the potential of wreaking havoc on the institution if the faculty are unable to develop and implement the academic program to attract philanthropic support, if the donor’s interests do not align with the institution, and if the leadership of the initiative is not in place. Compounding the complexity are the expectations by the public, donors, government and students that Big Science projects will result in “innovation” that will create economic benefits for the University, the inventors, and society.
All Rise for the Integration of Marketing & Development: Why this is Critical for Success
Friday, Feb 15 • session 5, 9:00 am • council / third floor
J. Bryce Strang, Assoc. VP for Development, University of Portland
Laurie C. Kelley, Assoc. Vp of University Relations, Chief Marketing Officer, University of Portland
In today’s high pressure and competitive fundraising environment, advancement/development leaders need a variety of materials, tools and opportunities for communications with donors to garner success. The marketing team must work in partnership with the fundraising team to provide messaging, creative and professional materials (and more!) to arm them with tools for development success. In addition, the marketers must often serve the needs of admissions, academic units and deans, internal constituents – employees, faculty, staff and students.