Can You Measure Engagement?
thursday, Feb 14 • session 1, 9-:00 am – 10:00 am • forum / third floor
dianna deblaere, dir., operations & planning, ubc alumni affairs
Faced with the incredible opportunity to have a non-monetary goal included in UBC’s largest ever capital campaign, Alumni Affairs had to work quickly to define a meaningful goal and create a way to count it. Using a fledgling points-based system as the backbone, our team refined the process to allow us to gather data from across campus to not only count our engaged alumni, but also use that data to make marketing decisions and create our own engagement pipelines. In this presentation I will take you through this process and show you how we use the current program to not only count, but also help shape our work.
The $20 Billion Competition: Are Donors Playing for Impact?
thursday, Feb 14 • session 2, 10:30 am • forum / third floor
Dvorit Mausner, Change Strategist, Hope Consulting
Social sector research has found an enormous, untapped pool of charitable contributions: the Money for Good survey discovered that donors would be willing to donate an additional $20 billion to charity each year if their information-related needs were met more effectively. Central to donors’ concern is a greater focus on impact in fundraising and stewardship, which can be tailored for various behavior segments, including one specific to your alumni. Learn from a former University of Pennsylvania fundraiser now with Hope Consulting, the strategy consulting firm behind this groundbreaking research, about how the latest field learning can improve your results and help your organization tap into this generous potential.
Mid-Life Major Gift Donors
thursday, Feb 14 • session 3, 1:15 PM • forum / third floor
Blake Davis, Major Gift Officer, University of Washington
We are all working with donors who are in the acquisition of wealth stage and not by our standards the disbursement stage. How do we engage them into endowment level conversations when they haven’t even paid for their children’s education yet? This session will be an open discussion of best practices, tips, and advice for engaging the younger major gift donor (age 50 and below)
iPhones for Advancement: A One-stop Shop
thursday, Feb 14 • session 4, 2;45 pm • forum / third floor
brent passmore, Dir. of web development, University of central arkansas
If you’re from a small shop or just curious about how advancement professionals can fully embrace an iPhone, this is the session for you. During this session, we’ll discuss how to make your iPhone a one-stop-shop. We’ll showcase some practical applications that let you do more than just call or text with your phone. After leaving this session you’ll have a list of apps and an understanding of how to Facebook, Tweet, make videos and slideshows and manage mobile giving—all with your iPhone. Whether you’re in communications, alumni or development—this session will have some helpful hints to help you get the most out of your iPhone.
Beyond the Basics: Using Video to Enhance Your Message
friday, Feb 15 • session 5, 9:00 aM • forum / third floor
Carrie Phillips, Dir. of New Media, Arkansas Tech University
In this rapid-fire session, discuss creative ways to grow your university’s video presence with a show-and-tell of more than 20 different types of videos to boost your marketing message. This session is a must to enhance your video strategy, regardless of your production budget. Bring your ideas and leave with several new ones to help your institution use video to its full advantage.
Why Bequests Matter
Friday, Feb 15 • session 6, 10:15 am • forum / third floor
Steve Slotemaker, Dir. of Gift Planning, Oregon State University foundation
A look at why bequests will continue to grow as a key vehicle for philanthropic support and a larger component of future campaigns. With the decline in pensions and the rise in individual retirement accounts, donors are relying more on their assets to generate income. How could this impact philanthropy? How can you communicate this important dynamic to your leadership? How can your organization prepare and position your efforts? These questions and more will be explored.