John Grant, Simon Fraser University
Lynne Salkin Morris, University of Washington
Alumni Speak: Latest Findings from the Alumni Attitude Study© (Robert Shoss)
Robert Shoss, Managing Consultant for Research and Advancement, PEG Ltd.
Anthony McAdoo, Senior Associate Director for Strategic Development and Alumni Relations, University of Oregon
Review the findings from alumni attitudinal and engagement research spanning eight years, including over 200 universities and colleges nationally. Discover how to turn data about alumni attitudes into opportunities for action. Current data and national trends in alumni attitudes can help you better understand how to engage your alumni. The session includes a panel discussion between advancement professionals experienced with translating this type of information into strategic planning efforts for their departments and universities.
Leveraging Institutional Milestones and Anniversaries
Dave Sonntag, Assistant Vice President, Marketing & Communications, Gonzaga University
Colleen Elliot, Manager Education and Special Events, University of Alberta
Gonzaga University celebrated its 125th Anniversary, “Tradition and Transformation,” in 2012. The effort served as a year-long, multifaceted campaign to reconnect key audiences, celebrate traditions, and create opportunities to collectively image the future, thereby laying a foundation for the public phase of its next comprehensive fundraising campaign. Learn about tactics, including presidential speakers, special alumni events, an all-class reunion, and community relations efforts, as a case study in planning, execution, what went right, and what did not. Discover how this one year exceeded expectations and resulted in the university’s best fundraising year in its history, engaging hundreds of thousands online and bringing together more than 50,000 constituents in person.
Beyond the Math: Put Engagement Metrics to Work
Jennifer Cunningham, Senior Director, Metrics+Marketing, Cornell University
In this session, you’ll hear how – and how not – Cornell is approaching engagement metrics. This includes counting attendance, volunteerism, and giving, as well as surveying transactional activities and attitudinal feelings about the school. Long story short, they’ve embraced Big Data in some ways, and in others, are just starting the journey – learning a lot along the way.
The Alumni Hangover: How Student Experience is Impacting You
Lyssa Thaden, Manager of Partner Education, American Student Assistance
Bailee Neyland, Assistant Director of Development Marketing, Gonzaga University
We all face institutional pressures – from improving admission yield and retention to encouraging students and alumni to engage in the life of our institutions. While focus is often on students’ in-school experiences, these are powerful influences for years. Take a look at recent data that shows how alumni perceptions toward student loan debt, sense of preparedness for their chosen careers, and campus experiences impact their desire to give back to their institutions. Come prepared to discuss strategies for engaging campus partners who can help improve students’ experiences today and alumni’s perceptions and engagement in the future.
Leveraging LinkedIn: How and Why This Can be Your Best Data-Mining and Connections Tool
John Hill, Higher Education Evangelist, LinkedIn
LinkedIn is well known for its ability to help you network and maintain relationships with professional contacts. But LinkedIn goes beyond our typical notion of “social networking” and has fast become an indispensable tool for alumni tracking, market trending, the job search, and for advancement. A significant percentage of your alumni, students, prospective students, faculty, staff, and stakeholders are utilizing LinkedIn in myriad ways. Imagine your college or university being able to connect, communicate, and converse with them, while accessing insights into their behaviors, engagement with your institution, and interest in providing time, talent, or treasure. Imagine no more.
A Tale of Two Programs: Find the Volunteer Network Structure That’s Right for You
Joan Hall, Alumni Relations Officer, alumni UBC, University of British Columbia
Julie Schwartz, Associate Executive Director, Programs, Oregon State Alumni Association, Oregon State University
A sustainable regional network can require significant human and financial resources to offer consistent and quality activities, provide support and tools, and maintain strong partnerships with volunteers and on your campus. Efficiency, streamlined processes, clear expectations, and alignment of resources are key to ensuring an enjoyable volunteer experience and facilitating impactful and sustainable events. Both the Oregon State University Alumni Association (OSUAA) and alumni UBC have launched new volunteer programs in the last few years. UBC has shifted from a primarily volunteer-driven, operational-focused branches program to a more staff-driven approach. OSUAA has enacted a mainly staff-driven approach but needs a wider range of volunteers to take on leadership positions. In this session, review some of the challenges both organizations have identified with their previous structures, how their new strategies are being implemented, and lessons learned – and get ready to share with and learn from others in the room as well.