Track Co-Chairs:
Lindsay Reid, University of Calgary
Mark Sollis, University of Calgary


Visual Analytics for Strategic Decision Making

Presented by:
Donabel Santos, Data Warehouse Technical Lead, Development and Alumni Engagement, University of British Columbia
George Firican, Data Quality Manager, University of British Columbia

In this information age – and in the recent boom of open data – we have more information at our disposal to help us understand our constituents better. In this session, learn ways to effectively visualize all of this information to help drive strategic decision making. more …

From an Ivory Tower to a Public Square

Presented by:
Shauna Sylvester, Executive Director, Simon Fraser University Public Square, Simon Fraser University

In 2011, SFU undertook extensive consultation to identify the core strengths on which to build its future. The input received inspired a vision of SFU as the “engaged university.” In response emerged “SFU Public Square” – a signature initiative designed to spark, nurture, and restore community connections, more …


Tips and Strategies for Powerful Constituent Engagement from Outside the Walls of Advancement

Panel discussion facilitated by:
Barney Ellis-Perry, Director, Alumni Engagement Campaign, Alumni UBC
Reg Krake, Director of Customer Care, Vancouver Airport Authority
Shona McGlashan, Chief Governance Officer, Mountain Equipment Co-op

What is exciting about alumni engagement? Everyone shares what they do. What’s troublesome about alumni engagement? Everyone shares what they do! We all know we want to learn from beyond the walls of our Advancement shops but where ought we to start? more …


Corporate Sponsorship Development’s Un-tapped Revenue Resource

Presented by:
Stephanie Raynor-Hohol, Sponsorship and CSR Specialist, Stephanie Raynor-Hohol Consulting

Potential properties for sponsorship are not limited to high-profile events, high-traffic campus locations or popular campus activities. This presentation will explain how to identify and value a property within your organization according to current market standards. more …