CASE District VIII is pleased to offer the following five Master Sessions at the 2014 conference.
Why Alumni and Development Need Each Other
Jeff Todd, Associate Vice President, Alumni and Executive Director, UBC Alumni Association
Shawn Scoville, Executive Vice President, Oregon State University Foundation
Description: Coming soon.
Exercising Your Ask Muscle: Mastering the Fundamentals of Major Gift Solicitation
Guy Mallabone, President, Global Philanthropic
Ultimately, major gift fundraising means asking someone for money, face-to-face—not an easy task and not a natural thing in many ways, and to be successful in major gift fundraising, one must be successful in major gift solicitation. Struggling to find the best strategy to ask for money? Not sure how to get to the point of asking? Looking to find the correct language? Attend this practical session and learn the strategic overview of major gift solicitation; review the elements that influence a decision; examine the psychology of a successful ask and the secrets to success; and have fun participating in solicitation scenarios. This session will use adult learning techniques, including personal work, lecture, and role play, to maximize learning outcomes for participants, including understanding the importance of effective face-to-face solicitation to raising money effectively; understanding how effective solicitation can produce dramatic success in a development operation; and understanding the psychology of effective asks and the techniques of how to present an effective ask to a prospect.
Two Legs Good. Four Legs Bad. Dissolving Binary Thinking in Communications
Richard Fisher, Chief Communications Officer, Development and Alumni Engagement, UBC
It was almost 70 years ago that George Orwell put this famous slogan in the mouth of the pig, Snowball, in Animal Farm. Yet binary thinking is embedded in our thought processes – good vs. evil, day vs. night, etc. In communications, this is most clearly seen in the debate surrounding traditional vs. interactive media, or even in the realm of private sector vs. public sector marketing experience, the centre vs. the faculties. However, the future is much more nuanced than the Snowballs would have you believe. And Orwell was being ironic, by the way, even if Snowball wasn’t. Are you a pig or a prophet?
All-a-Board: Capitalizing on High-Level Volunteers for Fundraising & Engagement
How do you elevate the engagement of volunteers to maximize their impact for your mission? With the unprecedented number of options available and competition for time, how do you recruit the very best talent? What does strategic recruitment look like? Then, how do you support, lead and recognize these high-performing volunteers to make the greatest impact? With more than 60 years of combined experience, Faye Wightman and Judy Rogers will share their experiences navigating the engagement of high-level, strategic volunteers in board operations, fundraising initiatives and community engagement. As senior leaders who engage volunteers while at the helm of numerous boards and community organizations, Judy and Faye have learned firsthand how to engage volunteers to maximize their impact and that of their organizations.
Rhea Turteltaub, Vice Chancellor, External Affairs, UCLA
Amy Rueda, Director, Office of Strategic Talent Management, UCLA
External Affairs –Development
Description: Coming soon.