Richard Horbachewski, Southern Alberta Institute of Technology
The Momentum Equation: What Drives Campaign Giving
Vincent Duckworth, Consultant, Crescendo
Andrea Morris, Senior Director, Office of Faculty Development, University of Alberta
Campaign Momentum – what is it? How do you get it? How do you keep it? How can you lose it? An important marker for campaign success is meeting and exceeding your financial goal. Key to reaching your goal is this elusive, often misunderstood concept called “momentum.” In the field of physics, this concept is well defined and widely understood. Simply put, it is the product of two physical variables: mass and velocity. Increase either one or both and you increase momentum. Come, get nerdy with the presenters as they take a journey through the ‘velocity’ and ‘mass’ aspects of a capital fundraising campaign. You will never look at a campaign the same way again. And…you might just sleep better, too!
Matching Gifts and Challenge Initiatives: Benefits and Hidden Costs
Steve Hettinga, Associate Director of Principal Gifts, University of Washington
Aaron Escobar, Senior Director, University of Washington
Matching gift and challenge gift initiatives are seen as essential to any campaign endeavor. Utilizing matching or challenge gift opportunities considerably increases revenue per solicitation and the likelihood that an individual donates. In this presentation we will analyze University of Washington and Oregon State University history and results of matching gift and challenge gift programs through data and anecdotal evidence. We will explore peer institution matching and challenge gift programs. What are the benefits and hidden costs to institutions, departments, and various programs? Explore new ideas for using matching and challenge gifts more effectively and join a conversation about how to use these tools as a part of overall fundraising campaign strategy.
Engaging Students in Donor Appreciation
Diane Gregg, Director of Donor Relations & Stewardship, University of Idaho
Kathy Foss, Assistant Director, Donor Relations & Stewardship, University of Idaho
Properly thanking your donors is not only good manners, it offers the opportunity to creatively engage with them and share the impact of their gifts. Smart and savvy fundraising strategies demonstrate how lives have been impacted through giving. With students being our most prized resource in communicating gratitude and impact to donors, this session will demonstrate ways the University of Idaho engages students through an annual scholarship thank-a-thon, university-wide scholarship reception, video thank you messages, on-line scholar profiles, endowment impact reports, phone calls through Vandal Connect, TAG (Thank-A-Giver) Day, Futures Made Possible event, donor recognition awards, and event engagement.
Marriage for Money
Brian Bowman, Director of Alumni and Development, SAIT Polytechnic
Dale Boniface, President, Give Canada
Embarking upon the largest capital expansion project in its 90+ year history, SAIT Polytechnic engaged an external consultant in an effort to secure multi-million dollar naming gifts. The marriage of the advancement shop and Give Canada, specialists in mega sponsorship and naming agreements, proved to be a winning combination resulting in more than $30 million of the total $100 million campaign and the naming of three significant buildings. The marriage of Give Canada and SAIT Polytechnic worked – and achieved a better result than could have been done by the advancement team alone. The reason: a collaborative approach built on trust and transparency.
And Planned Giving Too?
Neil Williams, Manager Legacy Giving, SAIT Polytechnic
You’re juggling annual giving, major giving, stewardship, and everything else. And now you’re being asked to “cross over” to planned giving too!? There’s nothing to fear. Planning giving is not complex – it can be as simple as adding just one more question to your conversations with donors. Learn an easy 3-step bequest-based program to ensure you’re efficiently balancing your time to create opportunities for your donors to make the gift of a lifetime. Even with limited time and resources, you can confidently work with your volunteers and donors – and their legal advisors – to fulfill your development targets.
How Did YOU Get To Be My Boss? Moving from Frontline Major Gift Fundraiser to Director
Christopher Whitney, Senior Associate Director, Faculty of Arts, Campus Based Fundraising, University of British Columbia
Celeste Taylor, Director of Development, Faculty of Applied Science and Engineering, University of Toronto
Excellent major gift fundraisers seeking career progression can take on new leadership or management roles with great ambition and unclear understanding of the skills needed for success. Yet the optimal functioning of people who hold these roles is crucial to the success of their teams and ultimately their institutions’ campaigns. In this discussion, two mid-career professionals will discuss what it takes to contribute to high performing university teams from very different disciplines. They will share which skills they need most each day, what they look for in new team members, and a few hard lessons they wish they would have learned about themselves before they started supervising others.